There are times when brevity, or “lasering” our message gives it greater impact than does a long explanation. Some techniques:
1. Imagine you are writing a classified ad in which every extra word costs money.
2. Write what you want to, then summarize each paragraph in one sentence. Use the summary sentences and discard the paragraphs.
3. Imagine you are writing a column in which the editorial length limit is one-third of the original length of your piece. If you don’t cut it to the mandated length, the editor will.Continue Reading